The Best Blog Writing Format to Get Your Points Across:
If you own a blog or write for one, it’s easy to get carried away with what you’re writing and forget that a real person needs to read and understand what you’re writing.
Writing an essay for school or producing a fiction novel is very different from writing content for a web audience.
In this article we will provide you 6 key blog writing format tips that will ensure that your readers don’t hit the “back” button before they reach the last line of your article.
6 Key Blog Writing Format Tips
As we go through this list, we will highlight genuine articles from this site where these tips were used successfully. The following are the main things to keep in mind when you prepare your blog posts.
- start simple: Give your readers a simple answer first, then expand on it later.
- readability: Bullet lists, short paragraphs, and tons of headers.
- logical header: Your header should have a natural thought process from first to last.
- lots of graphics: Pictures are really worth a thousand words, so use them everywhere!
- use keywords: No, not keyword spamming. Really mentioning something about your writing is actually something a lot of writers forget to do!
- be attractive: Write as if you are explaining something to your best friend.
You may notice that some of these things are already being used this Article. that’s the point. Now for those of you who want more than just a simple list, let’s go over each tip in more detail.
1. Begin your article with simple explanations
When people search for something on Google, they want quick answers. That’s why Google launched “Featured Snippets,” which are essentially special boxes at the top of a search that quickly answer a user’s question.
These are answers that have been pulled straight out of the section of your article with that simple answer. For example, Elsie’s article on How to Reopen Closed Browser Tabs Uses an exhaustive blog writing format that begins with a list of the methods you use to accomplish this.
This is not only good for Google, it is also good for your readers. Placing the simplest information at the top of your article gives readers who don’t need all the details the answer they want without having to scroll much.
This creates a happier reader who is more likely to bookmark your site and visit it again later. It also helps other readers who want more detail identify whether your article contains detailed information. If you’ve listed what they’re looking for, they’ll keep scrolling.
2. Make Your Formatting Ridiculously Readable
There are three main elements that make a blog’s writing format readable:
- Lists (numbered or bulleted)
- Pictures (relevant pictures or screenshots showing the steps)
- Headers (streamlining the thought process)
- small bite-sized paragraphs
The idea is that you’re not forcing the reader’s mind to stay focused on a giant wall of text that takes 5 minutes to read. The human mind likes changes, and little bits of information at a time.
For example, one of our writers who excels at this is Elsie. For example, in her article on her Best Caller ID Apps, she organizes the major headings by platforms, followed by a numbered header for each list item.
Each list section includes a bulleted list of features for the app, short paragraphs that are quick to skim, and of course, nice, large screenshots.
The point here is that you can quickly look at an article written like this and your brain can still grasp all the important points.
Headings provide context, subheadings refine context, pictures provide clear examples, and lists provide quickly digestible details.
Readability is a beautiful thing when it is done right.
3. Order the Headers So They Make Sense
When you first start writing your article, it’s a good idea to format the blog post by underlining it with a header first. Work through the logic of what you want to write from start to finish, and order the headers accordingly.
For example, a list like the article you are reading has numbered headers for the items in the list. And if you created an introductory section with that “simple” list, readers will know where to scroll down to find the information they want.
For how-to articles, obviously you will have each header as a numbered step. or, as in Patrick’s article How to Change Minecraft Skins, you can have a section for each platform and subtitles for each method on that platform.
The main thing here is to use the header as the thought process of your article. Don’t jump from topic to topic in a chaotic manner or you will lose readers along the way.
Even worse, you can give some people a headache because they can’t follow your disorganized train of thought.
4. Don’t Skimp on the Visuals
You’d be surprised how often you can use a picture or a diagram to explain something in a much smaller space than you can using it with words.
For how-to articles, it’s easy. Screenshots are key. For “explainer” articles covering more complex topics, sometimes you need to take the time needed to actually produce a diagram for your readers.
A perfect example of this is the article in Sydney what is ray tracing. Below a section where he describes the concept of rasterization, Sidney then provides a diagram showing how computers figure out what a 3D world should look like if your monitor screen were a window.
Try to explain something that’s complicated without a diagram, and you’ll probably end up writing an entire page. And you will lose your readers along the way.
Use scenes like this anywhere and everywhere you can.
5. Keywords? Do people still use them?
Here is a simple concept. How do you think people actually find your articles when you publish them on the web?
Google still maintains about 95% of the search engine market. And while Google’s search algorithm has gotten more complex and harder to understand over the years, one concept has remained unchanged from day one: Say what you’re writing about.
If you look at this article, I’ve called it “blog writing format” in a number of ways, not to fill the article with the same phrase a dozen times, but because I’m actually writing about that topic. So what I am writing is common sense.
Search google for some random topic like “how to make a raft”. The first result is an article in a Survival Skills magazine.
You’ll notice that the author actually used the phrase “build a raft” in the primary header, and mentioned it again in the first paragraph. Google highlights words that match your search.
In fact, Google highlighted that part of the article as a featured snippet.
The author mentioned the subject with various alternative phrases, such as “building a raft”, “making a raft”, etc…
Visit the sites listed on page 5 of Google results, and you’ll notice a dramatic difference.
In fact, this is an article on how to build a fleet. It is also a survival website. The author refers to the concept of building a raft once.
this one complete Articles about building a raft, with no headers, no numbered steps, and topics mentioned only once.
use common sense. If you’re going to write about something, it’s wise to mention that topic at least a few times, don’t you think?
6. Explain it to me like I’m your best friend
If you want readers to stick with you, you need to make them trust you. You can do this by being friendly and informal.
A great example of this is Maggie’s article Getting started with Raspberry Pi 4. It’s a subject that most people would assume would be as dry as a rock in the desert. But Maggie makes some witty comments to keep the readers engaged.
Now it is quite favorable to advise people to be patient while waiting for the installation. But then Maggie sends readers a fitness article so they can exercise while they wait. Classic!
use all elements together
It doesn’t really rocket-science to incorporate all of these elements into your blog posts. The key is to always remember that the writing format you use in your blog posts all play a small part in keeping the reader interested, entertained, and engaged with you.
If you do it properly, they will really make it to the last line of the article. And they might even be smiling about it.
did you make it? I hope you did. And if you’re here, why not take a moment and post a comment with other ideas you’ve used to make your blog posts more interesting to readers?